About
Biased to action, collaborative by nature, and content centric.
Multi-faceted marketing leader skilled at creating – and executing – focused strategies and developing high performing teams to grow revenue and develop brands. Chris has deep experience across premium brands including Ghirardelli, GU Energy Labs, and Charles Schwab and category leading B2B technology brands including Gartner, Persado, and Cirata. Chris also co-authored the AI customer service book Message Me with CEO Joshua March.
Positioning and messaging expertise || Demand gen || Go-to-market || Marketing strategy || Brand leadership || Product marketing || Digital/ email/ social/ web/ SEO || Event and field marketing || Global + remote team leadership
30%
Created, managed, and optimized digital marketing channels including blogs, email newsletters, website, social, video, and webinar campaigns to deliver double-digit eCommerce revenue growth for 2 years and 30% increase in visitor traffic.
“Chris provided exceptional strategic direction for GU in the areas of social media and direct marketing. He is smart, moves fast and drives execution effectively. Beyond the social and web projects, Chris was an invaluable advisor to me in building and executing our strategic sales and marketing plan.”
— Christian Johnson, VP Sales Scratch Labs
Team leader
Built, and rebuilt, high performing, modern global marketing teams, including hybrid and all remote.
Brand builder
Led entire brand development programs that built equity and effectively positioned in market.
Content champion
Created award-winning B2B tech content programs and assets that drive pipeline.
Sharp strategist
Designed data-driven marketing strategies that are realistic and effective.
A compelling portfolio of B2B technology marketing results informed by hard won direct marketing know-how with global B2C brands.
"Chris is the most talented content marketing professional I've worked with across my 25 year career in BtoB technology marketing. I brought Chris in to build our content marketing group at Persado. What struck me was how proactive he is. He quickly jumped in, set the strategy and then went about implementing it. He’s a team player, agile and very skilled at creating compelling executive-level content.”